Investor Presentaiton
Innovation Continued to Be a Key Growth Driver
CONAGRA
BRANDS.
Innovation Launched and Sold in Q1-Q3 FY21 vs.
Innovation Launched and Sold in Q1-Q3 FY201
NEW SONGVIE
NEW! EASY-GRIP
CANISTER
+66%
+53%
Average Retail Sales
per UPC
Average TPDs
per UPC
SWISS MISS
MILK CHOCOLATE
#1 New Item in Hot Cocoa²
BIRDS EYE
Cauliflower
Wings
Buffalo Style
Lightly breaded
with a buffalo style sauce
No Artifical Flavors
SAUCE
POUCH
INSIDE
240
NETWT55
HOT COCOA MIX
New!
BIRDS EYE®
Packaging under development, subject to change.
1.
2.
Source: IRI Market Advantage Syndicated Data, MULO+C, Conagra Innovation = UPCs with zero dollar sales YA
Source: IRI Market Advantage Syndicated Data, MULO, Last 13 weeks ended February 28, 2021, Based on Dollar Sales
Note: UPC stands for Universal Product Code, TPD stands for Total Points of Distribution
#1 Velocity Branded New Item
in Frozen Vegetables²
Birds Eye has the Top 4 Branded
Frozen Vegetable New Items
in Grocery²
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