Investor Presentaiton
4
affle
Leading position in India, operating in a market with substantial
barriers to entry
Strong track record in fast growing Indian market characterized by low prevailing CPCUs and other unique challenges
0.6bn1
Connected devices in India
15 years
Track Record
49.3%
India revenues² (9MFY21)
Indian market - substantial barriers to entry
Wide variation in shopping patterns
1977
Disjointed
demographics
by audience segment makes optimization of
marketing spends challenging
Price
sensitivity
India remains a low CPCU market vs. other
global markets
affle Strategic advantage
Familiarity with local demographics
Track record of working with Indian brands
Predictive algorithm and strong network enabling
precise consumer targeting
Track record of profitability in the low CPCU Indian
market
User
behaviour
Online commerce penetration is still low in
India and thus challenging to convert
transacting users
Extensive consumer profile data, proprietary
technology and local knowledge
Source: Company information, Frost & Sullivan Report titled "Industry Insights on the Advertising and Ad Tech Market", 2021
Notes: 1. For the 12 months period of January 1, 2020 to December 31, 2020 on a consolidated basis; 2. Region-wise contribution and is different from the billing entity-wise segmental break-up disclosed in financial results
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