Investor Presentaiton

ACTIVITY Marketing Campaign DESCRIPTION "BelievelnSA" Above-the-line marketing campaign: aimed at enhancing SA's Nation Brand awareness, increasing share of voice and share of visibility, enhance South Africa's positioning as well nation brand associations. Flighting mainly on digital platforms & other media partner platforms internationally • Nation Brand Forum 17 PLANNED DATE June 2022 March 2023 - MARKET & AUDIENCE PARTNERS International investors in key markets abroad: n/a Global Continental Domestic The Nation Brand Forum (NBF) is one of Brand SA's flagship programmes through which the organisation seeks to co-ordinate the active participation of all the relevant stakeholder groups in achieving a coherent and compelling Nation Brand image, reputation and identity. It is platform where stakeholders are afforded an was intended as an opportunity to engage and share knowledge, experiences, and discuss the best ways to market and communicate the country's image across the world (How best to export South Africa to the world). October 2022 • Primary: South African public and private sector, decision makers and thought leaders who can contribute significantly towards strategic Nation Brand building collaborations. Secondary: Media stakeholders who can potentially contribute positively towards SA's Nation Brand building efforts. Business stakeholders in South Africa; Local media. South Africa Inspiring new ways

View entire presentation