Investor Presentaiton

Ploom X: significant improvement in consumer metrics Consumer satisfaction C-SAT 1) +14% Ploom S 2.0 Ploom X Copyright JT 2023 Consumer retention Consumer engagement Retention rate 2) Net Promoter Score 3) +50% Ploom S 2.0 Ploom X +10pp 7 Ploom S 2.0 Ploom X Note: 1) Consumer Satisfaction score (index): # of users who answered satisfied / # of users who answered the questionnaire (source: internal estimates) 2) # of users / # of consumer who have tried the product before (source: internal estimates) 3) Measurement taken from asking customers how likely they are to recommend the product to others on a scale of 0-10 (source: internal estimates) Tobacco Investor Conference 46

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