Allegro Acquisition of Mall Group Presentation
4
Access to a large and attractive customer base...
Mall Group is an established
traffic generator...
● ● ●
LTM visits¹, m
fueling a large and
growing customer base...
...
accounting for a strong share of the
online population
Active customers², m
350m
3.3
2.9
MALL GROUP
Countries # customers², m
% of online population³
SI
0.5
+17%
4.7
3.9
CZ
2.6
SK
0.9
HR
0.2
9%
Mar-18 Mar-19 Mar-20 Mar-21
HU
0.3
6%
Czech Republic
Slovakia
Slovenia
Croatia
Hungary
Poland
PL
13.2 allegro
CAGR
1. Sum of traffic per site, as of LTM Mar-21
2. Number of customers with a purchase done in the LTM, as of Mar-21
3. Online population based on data from Eurostat defined as number of people with at least one online purchase in the LTM
Source: World Bank, Eurostat
40%
33%
26%
50%
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