GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Functions, and Responsibilities: Core*, 2013 Function/Responsibility % 70.0% % Function/Responsibility Media Relations 92.8% Employee/Internal Communications Corporate Communication/Reputation (Other 85.0% Corporate Image (Logo Usage etc.) 67.1% than Advertising) Crisis Management 83.0% Issues Management 66.0% Social Media Participation 81.3% Community Relations 65.4% Social Media Monitoring 79.0% Marketing PR/Product PR 64.8% Executive Communication 76.4% Public Affairs 59.4% Measurement and Evaluation of 73.2% Advertising-Corporate Image, Issues 58.8% Communication Effectiveness Social Media Measurement 72.0% Multimedia Production 53.6% Corporate External Website 71.5% 57 'Core = More than 50% of respondents have responsibility Strategic Communication and Public Relations Center

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