Ambition 2025 | Framing our strategic position
The investment case to become a platform player: strong competitive
advantage across business segments and large customer base
Strong position in market
#1 subscriber market share
Leader with a strong competitive
advantage across all segments:
voice, data and mobile money
Well-positioned for the long-term
Increased data investment: fixed and mobile
Best Network with excellent customer
experience
Accelerated growth in advanced services :
Payments, S&L and insurance
ayoba
Fintech
Platforms
accelerating
growth
API marketplace
Enterprise
twork as a service
Kil
Disciplined capital allocation
Enhanced risk and regulatory framework
Committed to create shared value, with ESG at the core
MTN
Exciting demographic opportunity
Fast-growing, youthful population
Large opportunity in digital and financial
services
Partner in our socio-economic
development of our regions
Attractive return profile
➤ Accelerating growth outlook
Attractive cash flow and ROE profile
Consistent dividend payment
Significant contribution sustainability
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