Investor Presentaiton

2 Achieve best-in-class operational and commercial capabilities Post transaction, the company will have a sound balance sheet, extensive real estate expertise, and strong local hospitality brand with deep know-how in: Hospitality management and operations - leveraging at scale across the combined portfolio شدا Shada nur و مكارم MAKAREM للضيافة | Hospitality Full suite of in-house brands darabjl> طيبة للاستثمار TAIBA INVESTMENTS Providing opportunity to further develop its capabilities and be the preferred choice in all commercial angles Trusted partnerships Brand affluence Real estate property development, both in hospitality projects and commercial centres development Significant number of assets under development post the transaction Stronger relationship for international franchising/management agreements Through continued innovation of established brands Global partnerships and relationships, given experience with major international flags IHG Marriott Hilton HOTELS & RESORTS INTERNATIONAL ACCOR J9JUR Expertise in development projects Demonstrated through successful development pipeline Digital/Tech leader R&D focus for customer experience enhancement and hotel operations efficiency 13

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