West Coast Market Relevance and Revenue Initiatives
(Number of months from deal close)
Alaska
Virgin America
Since deal close, we have completed major integration
milestones faster than other recent airline mergers
Key milestone schedule
UNITED
Continental
Airlines
▲ Delta
SOUTHWEST
nwa
AirTran
AA
AmericanAirlines
U'S AIRWAYS
Single Passenger Service
System (PSS)
16 months
1st
16 months
17 months
43 months
22 months
Single website
16 months
1st
16 months
17 months
42 months
22 months
Full codeshare
Frequent Flyer Program (FFP)
integration
At close
1st
2 months
11 months
n/a
3 months
13 months
2nd
12 months
17 months
42 months
15 months
Single Operating Certificate
13 months 2nd
15 months
13 months
10 months
16 months
Single operations center (OCC)
15 months
3rd
6 months
12 months
n/a
n/a
Note: *Status match for Elevate members into Mileage Plan at 1 month; AS elites recognized on VX metal at 8 months; full elite benefits reciprocity at PSS (~16 months); all figures +/- 1 month due to rounding
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