Embark SPAC Presentation Deck
Market Dynamics
Why We Think Being Platform-Agnostic is Important
ā
ā
Aligned with the reality that most major carriers run mixed fleets
Nearly 90% of top 25 carriers run 2+ OEMs and ~50% run 3+ OEMs
Carriers are the ultimate decision makers on component selection
Component
OEMs multi-source parts from several
suppliers to provide a menu to Carrier
Supplier Supplier
1
2
Supplier
3
W
NORTHERN
GENESIS II
Supplier
4
OEM 1
OEM 2
Carrier multi-sources from several
OEMs
Carrier selects components from each
OEM menu
Carrier is the ultimate decision maker
Carrier
M
We currently purchase trucks from multiple
OEMs and plan to continue this strategy to
optimize the experience for our drivers and
meet our Total Cost of Ownership
objectives. Embark's investment to
integrate its autonomous driving
system with the major OEMs will allow
us to test and deploy autonomous
trucking capabilities without
introducing a new OEM into our fleet for
that sole purpose.
"
Trevor Fridfinnson
Chief Operating Officer at
Bison Transport
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