Appreciate SPAC Presentation Deck
GROWTH STRATEGY
3 New Products and Services
Opportunity
Appreciate
Value
Proposition
Benefit to
Appreciate
DIY Offering
70% of total current SFR market
managed by DIY investors(1)
Less cost & higher automation
than standard package
Drives more efficient customer
acquisition with potential to up-
sell DIY customers to full-
service package
Asset Management
SFR entrants lack asset
management capabilities (2)
For a market fee (~1% of SFR
portfolio value), provide full-
service asset management
Increases retention of existing
customers and provides
additional monetization
opportunity with no
incremental marketing
The Iceberg Report
(2) Asset management refers to portfolio-level decision-making and activities above the individual property level, including rebalancing, strategic capital expenditures,
budgeting, and lender reporting
4
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Appreciate
Referral & Data
Monetization
Leverage data and demand from
Appreciate platform into new
ancillary verticals
Services for investors (mortgage
referrals, home warranties,
insurance) and residents (deposit
alternatives, TV/cable,
maintenance)
Provides additional monetization
opportunity with no incremental
marketing
Private & Confidential 31View entire presentation