Snap Inc Results Presentation Deck

Business Highlights (Continued) We invested in our augmented reality platform: We launched Lens Performance Toolkit in Lens Studio, which offers developers a dashboard view of performance-related metrics for Lenses that are in development. • We introduced ML Retouch, our newest retouch feature powered by ML in Lens Studio, which enables Creators to easily switch on the feature for realistic skin retouch and accurate texture. • We announced a partnership with Roboflow that enables Lens Studio developers to utilize Roboflow's ML tools to easily train and bring models directly into SnapML. • We launched our first Snap AR Learn Hub, which includes AR courses to teach different AR development concepts in Lens Studio, along with a library of live streams and product tutorials. . ● We partnered with OPI, a beauty brand, on a Lens featuring first-of-its-kind Snap AR tech called Nails Segmentation, which makes the digital nail try-on experience more realistic than ever before. Snapchat and Disney came together in a groundbreaking collaboration at the 2023 Cannes Lions International Festival of Creativity that illustrated how Augmented Reality can enhance storytelling, and brought to life legendary characters and tales in celebration of Disney100. Snapchat's AR Studio in Paris teamed up with Daft Punk to celebrate the release of Random Access Memories 10th Anniversary Edition by bringing to life "Daft Punk: Memories Unlocked," a series of new augmented reality experiences for fans around the world. Camera Kit Live was launched to additional venues and music tours, including Duran Duran's successful arena tour, the Barclays Center in Brooklyn, New York, and the NBA draft. • We introduced new advanced Snapchat Lenses built by teams from the Snap AR community including Brick.it which used SnapML to integrate Brick.it's custom-built ML model, letting Snapchatters scan a pile of toy bricks, identify pieces, and suggest ideas for what can be built. • In honor of Juneteenth, Snap Lens Network developer, Andre Elijah Immersive, and Santa Monica History Museum collaborated to show the city's history in AR - bringing stories out of the museum and into the neighborhood. 6

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