Asos Results Presentation Deck

© 2022 asos 2. Stronger order economics and lighter cost profile Mitigate the impact of inflation and improve profitability www Opportunity Improved order economics, especially outside key strategic markets Optimise our cost base ■ ■ Revisit our positioning outside key strategic markets 0 Optimise prices and service levels 0 Immediate focus Reduce split deliveries 0 Optimise our logistics costs ☐ Revisit price of our delivery services 0 Consolidation of warehouses Increase of operational efficiency Reduction of our overhead costs 0 Simplification of processes and organisation Optimisation of promotional spend Reduction of external spend Rationalisation of assortment Improvement of freight costs Outcome Margin per order Split shipments 20 Logistics cost/order ↓ Overhead costs ◆ Intake margin asos

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