Asos Results Presentation Deck

60 50 40 30 20 10 0 -10 -20 02. Grow our unique ASOS brands Strong growth in ASOS design despite the step-back in 'going out' wear, well-positioned to react dynamically to changing consumer trends as social restrictions ease asos DESIGN ASOS Design H1 YoY Growth by Category 29% of mix -9% mix change 27% of mix +8% mix change Going Out* Casualwear & Activewear *Dresses, formal wear and fashion footwear 24% ASOS Excl Going Out Clary's £ (£) Y + Increased portion of Open to Buy Continual focus on agility in the supply chain Upweight short-lead time products 21 asos

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