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Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1'10- Q4'22 Cohorts 2010 2011 2012 2013 Q1'10 Q1'11 Q1'12 $15.6 Billion Expected future bookings over next 10 years from existing cohorts Q1'13 2014 2015 2016 2017 2018 2019 Company Overview | Second Quarter 2023 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Note: Data represents actual bookings from Q1'10 - Q4'22 cohorts since creation and forecasted future cumulative bookings through Q4'32. Underlying our forecast of expected future bookings are certain assumptions and projections, such as assumptions regarding future cohort behavior based on historical data, the timing of improvement in certain macroeconomic conditions, the impact of certain macroeconomic conditions on our business, and the non-recurrence of foreign currency exchange rate changes that negatively impacted bookings in 2022. Actual 2020 2021 2022 Q1'19 Q1'20 Q1'21 Q1'22 Q1'23 Q1'24 Q1'25 Q1'26 Q1'27 Q1'28 Q1'29 results may differ materially from our expectations. Beginning in Q3 2020, we included expected future bookings from Wix Payments. Cohort Bookings do not include bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or past acquisitions. Q1'30 Q1'31 Q1'32 15 WIX

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