Wix Investor Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Bookings
... After 2 Quarters
1.3x
$33
$43
Q1'23 Cohort
... After 6 Quarters
Company Overview | Second Quarter 2023
1.4x
$64
$88
Q1'22 Cohort
Note: Data as of June 30, 2023; TROI is Time to Return On (Marketing) Investment. We define this
metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are
rounded to the nearest million. Cohort Bookings do not include bookings from users coming from the
Wix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.
... After 10 Quarters
2.1x
$81
$166
Q1'21 Cohort
... After 14 Quarters
3.5x
$57
$197
Q1'20 Cohort
Marketing Cost ($ millions)
... After 18 Quarters
4.1x
$55
$224
Q1'19 Cohort
Cohort Bookings ($ millions
14
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