Investor and Analyst Day Presentation

North America Route Based Services 2018 Plan/Sources of Customer Growth - பா Cd Springs War 2018E Plan Cooler Adds Leverage web properties including regional websites, landing pages, SEM, shopping cart, etc. to inform potential customers of products/services to raise awareness and increase conversions. Key Online Properties like Water.com Marketing 21% Sparkletts Home & Office Delivery sp cool Weekly In-store events presenting the service to customers of our retail partner. Greater Focus on Select Regions Source: Cott Management. Alhambra® RSR 28% In-Store Events 27% ASR 19% ■RSR ASR ■In Store Marketing KAM Marketing ■ Other Crystal Cott Cristal Route Sales Representatives solicit new customers during the delivery day leveraging the existing customer base for referrals further building route density. Most Cost Effective New Customer Route Area Sales Representatives cold call on profitable small commercial locations with less than 25 employees. Increase Focus and Headcount 2018 WATER Springs BELMONT® Crystal DEEP ROCK Hinckley, JAVARAMA Kentwood Moufflympus NURSERY SPRINGS SPRINGS relyant* Sierra Sparkletts Sparkletts ice STANDARDTM 8% coffee 29

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