Omni-channel Growth and Financial Performance
detsky mir
"Beyond retail" - digital services as the next growth layer
2:12
Services
Babysitting
Online
education
Online
pediatrician
Cleaning
Hairdressing
Dog walking
2:12
Apps
2020
Education
Feeding and care
Entering digital services and products market in mid-term
Pilot results
Pilot stage of digital products marketplace launched in Dec'20
Selection of 20 partners & adding 70 apps to mobile app (incl. parental control & GPS,
educational apps, entertainment and games)
Adding 30 new services in Mar'21 (incl. babysitting, dog walking, cleaning, online
medicine, granny for an hour services)
Starting to develop a full-fledged platform in Apr’21
12 partners were finally selected for development of DM digital products marketplace
1 game released in Apr 22
Section "Digital services" is planned to be launched in mobile app in 2022
Key benefits
For Partners
Free traffic and loyal audience
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45
abc
FINIT
Safety
Games
Repair
Tutors
Events
Sources: Company data
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For
Customers
High confidence in brand
Trustworthy content
Unique customer experience at all touchpoints
Business diversification
For Detsky
Mir
Additional source of monetizing traffic and audience
Building long-term relationships with clients
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