2013 Annual Report
29
million
CLIENTS
ORGANIZATIONAL
PROFILE
A SPANISH ACCENT
WITH A BRAZILIAN SOUL
With total assets of R$ 485.9 billion,
Santander Brazil is the third largest
private sector bank in the country.
The model adopted locally and in other
countries is standalone subsidiary
company in both capital and liquidity,
in line with the operating characteristics
and regulation for each market, in such
a way as to segregate the risk among
different units.
In the last four years Santander Brazil
results represented the largest individual
contribution to the Santander Group
global results; this is the measure of the
strategic importance of the Brazilian
operations worldwide. In 2013 the
local operations represented a 23%
contribution to global results.
While Santander Brazil is recognized
both locally and abroad for its
commitment to sustainable
development, the Bank was elected
by the British newspaper Financial
Times and by IFC (International Finance
Corporation) as the most sustainable
bank in the Americas in 2013. In the
same edition of the award, Santander
Group was elected the Sustainable
Global Bank of the Year.
The Mission of Santander Brazil,
as approved by the Executive
Committee and the Board of Directors,
is "To be our customer's choice for being
the simple and safe, efficient and
profitable bank, that constantly seeks
to improve the quality of every service,
with a team that enjoys working
together to conquer everyone's
recognition and trust."
With a BIS ratio of 19.2%,
Santander Brazil is the
soundest among the large
local banks.
seja
Bem-vindo
Santander
3,566 ch
branches
AND MINI BRANCHES COMPRISED
OUR COMMERCIAL NETWORKAL
With the inception of its operations in the local market
in 1982, Santander Brazil is the third largest private sector
bank in the National Financial system, with total assets
of R$485.9 billion and 29 million clients. The Bank relies
on a team of approximately 50,000 employees and has a
footprint in all regions of the country via a comprehensive
structure comprised by 3,566 branches and mini branches
(PABS) and 16,958 thousand ATMs, including regional
offices, technology centers, customer service and areas
for cultural activities. G4-6 G4-8
Santander Brazil operates into two structures: Commercial
Bank, which comprises Retail activities such a services to
Individuals and SMEs, and Wholesale, focused on larger
enterprises and stock market trading. G4-3
This structure is in charge of providing financial services
such as checking accounts, credit, financial consultancy
and distribution of insurance and investment products
for clients in all segments. G4-4
With principal offices in São Paulo, the Brazilian operations
form integral part of the Santander Group, with headquarters
in Spain, the main financial conglomerate in the Eurozone with
a large footprint in Latin America. G4-5
THE ROLE OF BANKS IN SOCIETY
*By José Cláudio Securato
Every day economic agents use cash to
conduct their activities. Part of these
agents has a surplus, i.e., excess cash, that
may be used to build savings. As an
example, governments collect taxes and
manage them; small, medium and large
enterprise save money to plan future
investments; individuals save money to
make their dreams come true. Therefore,
savers save money to eventually spend it,
invest it while achieving their plans for
the future.
On the other hand, there are debtors, i.e.,
economic agents that spend more cash
than they actually own and therefore need
bank loans to offset their accounts. As an
example, governments take loans to invest
in cities, states and the country; small,
medium and large-sized firms borrow
money to make additional investments in
new plants, stores and inventories; and
individuals take loans to achieve their
dreams now such as buying a home,
finance education, vehicles, trips, get
married and have children. Therefore,
debtors can achieve their investment plans
by borrowing money.
What is the role of a bank in this process?
The role of a bank is to find agents that
own excess cash and those that need
cash. Thus, it has been said that the main
function of a bank is to be the middle
person between the savings generated by
agents with a surplus of cash (savers) and
agents that need cash to invest (debtors).
Banks can also use their equity (provided
by shareholders) in loans, thereby
increasing the volume of cash
for investment.
The bank charges interest paid by debtors
as compensation for the cash borrowed
and this allows debtors to have immediate
access to capital. On the other hand, the
bank pays for the cash deposited by savers
by paying interest as a premium to save
their cash. Throughout time, savers will
have additional cash upon receiving
interest and may make their own dreams
come true. The spread is the main
compensation by the bank and is the
difference between the interest rates it
charges from debtors and the interest
rates it pays to savers.
Banks work beyond building bridges
between savings and investments; they
provide services to society such as
checking accounts, investments, pension
funds, cards, and insurance, to name a
few. All things considered, it can be said
that: banks contribute to the growth of
the Gross Domestic Product (the GDP) and
to create jobs, and therefore accelerate
the development of the country.
10 Annual Report 2013
*José Cláudio Securato earned his PhD in Business Administration from the FEA-USP and is the President of Saint Paul Escola
de Negócios
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