IndusInd Bank Strategic Overview

Indus Merchant Solutions: Garnered substantial interest from new to bank customers; current focus on strengthening the offering and boosting growth 4.4 app rating Android Holistic Merchant Stack with 40+ services integrated DIY CA Opening + Merchant Onboarding Banking Sales Dashboard, Transfers, Service Requests, FD / RD, Statements & more... Coming Soon Payments UPI, Payment Links, Khaata and more... Loans STP enabled pre approved collateral free loans Constantly ranked amongst the top merchant apps in the country 80K+ installations on the app by Jun '22 Instant Settlement BFIL users D (R) ΓΑ 3TT CA in <30 mins Multilingual 80,000+ 2:1 Every 2nd user on the app is a potential new customer Martech Stack 54 46 NTB ETB Jan '22 Feb '22 Mar '22 Apr '22 May '22 Jun '22 Installations NTB:ETB Split THE DIGITAL BANKER Indus MERCHANT SOLUTIONS Digital CX WINNER Awards N OUTSTANDING DIGITAL CX- SME PAYMENTS Bill Payments Merchant Loans INDUSIND BANK ...more Now, scaling up through an effective mix of paid and organic media SEO + Content Maintaing a healthy mix of organic to paid media during scale-up Driving analytics, attribution and campaign automation through modern growth tools moengage AppsFlyer Amping-up SEO efforts through focus on content marketing strategy IndusInd Bank

View entire presentation