Investor Presentaiton
Continued improvement in our profitability profile
Reached operating profit margin of 7.3% in Q2, a material improvement YoY
Store-level profit margin (1)
30.6%
% total net revenue (2)
8.0%
% total net revenue (2)
26.2%
% total net revenue (2)
18.2%▲
(18.6)%
23.1%
Q2'22
Q2'20
Q2'20
Q2'21
Store level profit
for self-operated stores
15.0%
4.7%
3.9%
Q2'21
Q2'22
Q2'20
Sales & marketing
expenses (excl. Free cup)
Q2'21
10.4%
3.3%
0.6%
Q2'22
Q2'20
Q2'21
Q2'22
General & administrative
expenses
Restructuring-related
expenses
RMB 221.8 mn impairment loss of Luckin Express machines was booked in Q2 2022.
Notes:
(1) Calculated by dividing store level operating profit/(loss), which is calculated by deducting cost for self-operated stores including cost of direct materials (including wastage in stores), cost of delivery packaging materials, storage and logistics expenses, store depreciation expense (including decoration loss for store
closure), store rental and other operating costs, net delivery expense, transaction fees, store preopening and other expenses from our self-operated store revenues, by total revenues from self-operated stores.
(2) As a percentage of net revenue.
luckin coffee | **
咖啡
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