Rice Industry Overview and Outlook

RICE | SWOT ANALYSIS • Favorable agro-climatic conditions • Continuous availability and ease of access to raw material • • Availability of low cost skilled and unskilled labor • Simple to operate plants Technologically advanced machinery with low power • consumption • Long grain rice well established market • New wetting and drying techniques introduced government • Available capacity • Government incentives and ease policies • Increased freight charges • Currency fluctuations • Climate change and shifting rain cycles • Water availability • Interdependency on exports • Strong bargaining power of buyers • Intense competition from international market regional players in • Recent PKR depreciation leading to declined margins • Geographical export concentration • Devaluation of currency PACRA • Lack of research and development initiatives • Low per acre yield • No value addition/commodity product • Branding of rice • Outdated machinery i.e., harvesters • Unavailability of hybrid seed varieties • Strengths Weaknesses Highly saturated market Threats Opportunities Land degradation and seasonal issues Low yield crop Water management concerns Growing population and food consumption • Increased research and development; improved hybrid seed High yield as result of improved hybrid seed and innovation • Economic recovery • Established product with growing demand . Growing demand for better quality rice 24 24

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