Investor Presentaiton

Market-Leading Brands with Significant Runway Cottage Springs continues to outperform competitors and has grown to become the #1 RTD brand in the LCBO Brand LCBO YOY Sales Growth (2022) CORBY Ace has a leading RTD position in Ontario, Canada's largest retail market, with room to grow due to the category's underpenetration relative to other provinces Retail Value by Geography - RTD vs Wine & Spirits (1) LCBO RTD Market Share (2022) British Columbia OTTAGE SPRIN Cottage Springs 12.2% 36% 19% HITE CL LAW White Claw 12.0% (15%) $2.0bn Atlantic Provinces SMIRNOFF -ICE Smirnoff 9.7% 6% 81% Ontario Twisted Tea 8.5% (1%) 20% TWISTED TEA Western Canada 14% mike's Mike's Hard 6.3% (18%) $1.3bn 18% $6.7bn TÜTRL* Nutrl 3.8% (21%) 80% VODKA $2.7bn SOCIAL Social Lite 3.6% (7%) 86% 82% BUD LIGHT Bud Light RTD 0.8% (41%) VIZZY Vizzy 0.7% (5%) HARD SELTZER RTD Sales * Percentages represent industry-level metrics HIGH NOON. High Noon 0.5% n/a Wine & Spirits Sales Source: LCBO retail sales and Association of Canadian Distillers ("ACD"). Note: Figures in C$, unless otherwise noted. Western Canada includes Alberta, Saskatchewan, and Manitoba. Atlantic Provinces includes Newfoundland, New Brunswick, Nova Scotia, and Prince Edward Island. Data represents retail value for LTM Q1 2023. 1. 9

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