World Bank Country Survey 2013
GALLUP
PAKISTAN
Affiliated with Gallup International
World Leaders in Marketing Research
Consultancy:
World Bank Country Survey 2013
Section 4: World Bank Access and Media Habits: Advisory for a Future Strategy
WORLD BANK
4 Access and Media Habits
4.7 Exposure to The World Bank: Multi-channel exposure for stakeholders
and clients
Stakeholders and clients get exposed to the World Bank and its activities
through multiple and different channels. A substantial 71% of the
stakeholders, and a significant 35% of the clients reported "Observer" as
their main source of exposure to the Bank in Pakistan. Predictably, clients
had substantial exposure through multiple channels, most notably through
the Use of World Bank reports/data (42%) and Collaboration as part of
professional work (45%).
Q 25: Which of the following describes most of your exposure to the
World Bank in Pakistan?
Observer (i.e., follow in media, discuss in formal conversations, etc.)
Use World Bank reports/data
Engage in World Bank related/sponsored events/activities
Collaborate as part of my professional duties
Percent of Respondents (%)
Stakeholders
Client
71%
35%
38%
42%
15%
36%
18%
45%
31%
30%
4%
1%
Sample size: Stakeholders (n= 523); Client (n= 188)
Source: Gallup Pakistan - World Bank CSS 2013
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Use world bank website for information, data, research, etc.
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