Global Beverage Trade and Company Overviews
New Zealand beverage firms are delivering on category and channel innovation
3&4. CATEGORY &
CHANNEL INNOVATION
SELECT EXAMPLES OF CATEGORY & CHANNEL INNOVATION: NEW ZEALAND BEVERAGE FIRMS
2017
McCashin's Palaeo glacial water
McCashin's Brewery based in the South Island is the brewer of the
iconic Stoke range of beers
McCashin's extended its non-alcoholic product range in March 2016
launching Palaeo water (still and sparkling)
The water, sourced from a 350m deep bore on their site, is carbon-
dated as being between 14,000 and 26,000 years old
"Crystal clear and amongst the purest in the world, our Palaeo water
comes from one of the oldest aquifers on earth"
Palaeo water is distributed in NZ and throughout Asia
www.stokebeer.co.nz
Giesen's Cider and Wine
Giesen Wines known for their premium NZ wines
launch Hard Apple Cider and Wine
The spritzer-style blend of hard apple cider and
white wine all from NZ fruit
This is a product extension for Giesen who are a
traditional wine company
Crafted
NEW ZEALAND
SPARKLING
Garage Project canned beers and cellar door
Garage Project a Wellington based craft brewery
established in 2011 has successfully repositioned the
can
PALAEO PALAEO
glacial water
Healend
Garage Project range of cans unique approach to
branding includes artists designing labels for their
beers; the aim, for the beers to stand out
The cans are lighter to ship than glass bottles and
recyclable
Launched a new "wild" brewery in Wellington central
Garage Project opened a cellar door at their brewery
in Aro Valley and a Taproom with 18 beers on tap
GIESEN
HARD. APPLE
GESEN
HARD APPLE
CIDER CIDER
WINE
WINE
465%
Frucor's V-Pure branch into natural products offer
Frucor's "V" energy drink is a 20 year success
story, the leader domestically and exporting
internationally
Over the last 10 years V has launched: Berry,
Lemon, Double Hit, Energy Blue, Graphite, Iced
Coffee, 0% Sugar, Zero, Reactor, Iced Chocolate,
Spiked Punch and various limited edition flavours
V Pure was launched recognising the need for
energy but recognising the shift to natural
ingredients
V Pure uses only six natural ingredients
PURE
Source: photo credit (fair use; low resolution; complete product/brand for illustrative purposes); various published articles; Coriolis analysis
તેઓ
SMOKE & MIRROR
PURE
Pat Se
CORIOLIS
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