TRANSFORMING INTO A GLOBAL CHAMPION

ENGAGING OUR CUSTOMERS 4 STAR AIRLINE SKYTRAX The only Four-Star international network carrier in North America Products and services, such as the Dreamliner with newly designed cabins and next generation IFE Air Canada Altitude TM which recognizes and rewards frequent flyers, and Altitude Skyriders our newly launched onboard program for children Dedicated check-in areas and premium agent services aimed at higher-yielding customers A customer relationship management system to gain valuable customer insights Improved on-time performance and reliability - improved boarding process and streamlined in- transit processes through major hubs for connecting passengers Improved on-board offerings and consistency of service - multiple new products added to the Café menu New Maple Leaf Lounge at New York-Newark Liberty International Airport - 3rd one in the U.S. and the 22nd one world wide - complete makeover of International Maple Leaf Lounge at Montreal- Trudeau airport First-of-its-kind multicurrency prepaid card - the CIBC Air Canada Conversion Visa Prepaid Card is reloadable and can store up to 10 currencies on one card giving travellers flexibility and security while away from home 18

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