Anghami SPAC Presentation Deck

Data is at the Heart of Anghami's Business Model and Drives Revenue Generation, Users' Conversion and Content Creation B 9 years of data on +70 million registered users with 56 million daily user data points THE DRIVE BETTER RECOMMENDATIONS Reduces churn and increases users' engagement time | ਹਰ ♪ CREATE CUSTOM PLAYLISTS AND RECOMMENDATIONS Drives engagement and decrease content cost ENHANCE ADVERTISING Increases margins since ads sell for a premium due to high click-through rates ENHANCE THE ARTISTS' EXPERIENCE Improves artists engagement and revenue CREATE NEW ORIGINAL / PROPRIETARY CONTENT IN HOUSE Improves profitability and increases user's engagement 24 anghami

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