Flutter Investor Presentation Deck
Flutter International
1. Leading brand awareness in restricted advertising environment
Sisal
Advertising restrictions impact competition
Dignity decree imposed complete ban on
gambling promotion in 2018
• Includes advertising, sponsorships and prize
contests
●
Exceptions for odds comparators and informative
communications to existing customers
• Benefits scale players with omni-channel presence
Thriving through innovation and leveraging retail
assets
¹Market data source: ADM
Retail driven brand delivering online gains
Operator of the year
(3rd consecutive year)
Best casino operator
Best mobile operator
EGR
ITALY
2022
50.6%
2016
●
2017
●
●
Omni-channel operators' market share¹
+16ppt market share
m
2018
93%
Brand awareness
Omni-channel
66.4%
2019 2020 2021 2022 HI 2023
Online only
II.
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