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FINANCING SUSTAINABLE TOURISM IN KHYBER PAKHTUNKHWA Message From Mr. Muhammad Abid Khan Wazir Director General, Culture & Tourism Authority Khyber Pakhtunkhwa is a land blessed with many marvels of nature. It has been endowed with mighty mountains, raging rivers, and lush green hills. Swat, Chitral, Galiyat, and the Naran- Kaghan belt are among some of the existing and most popular tourist destinations for visitors from the entire country as well as global explorers. The increasing number of tourists in recent years are a blessing for the local economy, and for the tourism to continue to benefit the economy, we must plan to ensure that development is sustainable, that our natural assets are protected and that invest- ments in facilities and infrastructure are com- mensurate with the growth in tourism. In this context, the KP Culture & Tourism Authority, under the auspices of Sports, Tourism, Archaeology, Culture, Museums and Youth Affairs Department, is focusing on developing the tourism in KP to fully utilise its potential. This involves developing new tourist destinations, but also improving the existing ones. Our focus is on sustainable tourism, which does not compromise the environ- mental and cultural integrity of the tourist areas and maintains a healthy balance between the objectives of promoting tourism and preserving forest, wildlife, biodiversity, and local cultural heritage. I appreciate the efforts of the teams of the Sustainable Energy & Economic Development (SEED) programme and the Consortium for Development Policy Research (CDPR) on putting together this policy note on options to finance sustainable tourism in the province. It focuses on viable financing mechanisms that would allow the development of sustainable tourism, recommending the ring-financing of revenue generated in the tourist areas for developing infrastructure and tourism related services in those areas. In addition, it has also given some insightful recommendations regarding improving the existing institutional arrangements in the tourism sector of KP. We look forward to working closely with all our counterparts, especially the teams who have compiled this note, in order to achieve our shared goal of strengthening sustainable tourism in the province. 04

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