Yili Innovation and Market Leadership
Company
Product
Liquid milk: market share of the ambient milk is in the leading position,
while sales of organic milk is growing rapidly
纯牛奶
NEL
Basic white milk
Over double-digit growth of 3-year CAGR for Basic white milk
(伊利
品质,源于热爱
Yili continued strengthening the brand's position in health, nutrition and quality. With strong brand
influence, Yili has achieved faster growth than the industry
The overall product matrix establishes a solid market foundation, and customized products expand
the market space; together comprehensively accelerates the market penetration of basic white milk
金典
SATINE
有机纯牛奶
98: 250mL
Premium white milk
Top sales of organic milk globally, sales of organic milk doubled in 3 years
Sustainable growth of organic products through Satine brand
Satine organic series and high-end organic series have maintained fast growth of double digits;
sales of Satine organic products rank first in the organic category
Innovative launch of Jersey Organic, A2 Organic and other functional products to meet more
diversified consumer needs
Data source: Nielsen, Company data
22View entire presentation