The Ambition Plan

OC market growth is mainly driven by an improving healthcare system and changes in population. Market size and growth Market dynamics Low cost OC bags Mid/high priced OC bags • 12/13 13/14 20/21 Ostomy Care Urology & Continence Care Wound & Skin Care Market value growth drivers • Aging of population Number of surgeries increasing 0-5% Product upgrading in hospitals Improvement of reimbursement system Main competitors ConvaTec III ALCARE STEADLIVE 思泰利 MEDICAL APPARATUS & HEALTHY NURSING B BRAUN SHARING EXPERTISE Hollister Coloplast

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