Mitsui Fudosan Financial Overview and Property Sales Business
11. Management Strategy
11-1: Response to Maturity and Globalization
Mitsui Fudosan is innovating its business model by taking the perspective of
customers regarding accelerating structural socioeconomic changes
Structural Socioeconomic Changes
Maturity
Population composition (higher average
age, low birthrate, population decline)
Diversifying values and lifestyles
□ Economics (intensifying corporate
competition, streamlining in the public
sector)
☐ Asset stock enhancement
Mitsui Fudosan Group Responses
Grasp socioeconomic changes
to create new levels of value
Create enriched, affluent urban
spaces
Globalization
Acceleration of cross-border real estate
investment
Globalization of corporate activities
Intensifying economic competition among
cities in East Asia
□ Growing inbound business and tourism
Becoming a real estate solution
partner in the global market
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