BMW Dealer Network Expansion
STICK TO PREMIUM SERVICE COMMITMENT, WE
CONTINUOUSLY IMPROVE STAFF QUALIFICATION AND
RETENTION.
Grading System
Staff Certification
52-57
Sales Manager
MasterSales Consultant
Showroom Manager, Used Car Manager,
49-52
Fleet sales Manager
Senior Sales Consultant
47-49
44-47
Certification for SC
Sales Consultant
41-44
Sales Assistant
Opportunities in
other functions,
eg. CRM,
Marketing,
After-sales
12000
Increase of Certifications
10000
■Forecast Certification
■ Actual Certification
8000
After-sales Manager
52-57
6000
Top Level/
Master Technician
Expert Level
48-52
MasterService
Advisor
Service Manager, Technical Manager, Workshop
Manager, Parts Manager
Opportunities in
other functions,
e.g. CRM,
Advance Leveli
47-49
Senior Technician
Performance Level
Senior Service
Advisor
Marketing,
Sales
4000
Middle Level/
Qualification Level
45-47
Technician
Service Advisor
2000
Basic Level
43.45
Junior Technician
Assistant Service
Advisor
41-43
Apprentice
0
2008
2009
2010
2011
2012 F
15-Year Loyal Service Award
Car purchase program for performing staff
Certificate
amficate
BMW dealer network in china, D.Kirchert, Oct 2012
Award
HARG
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