Air Canada Rouge - First Five Years

Strengthening Customer Loyalty through Digital Experience Enhanced Customer Relationship Management system Holistic view of the customer and their journey covering the online, offline & on-board worlds Redesign & optimize digital channels Mobile investments achieving revenue growth & behaviour shift Personalize customer content, offers & services Monetize customer data by enabling personalized offers and services based upon context, customer behaviour and commercial value CRM •Loyalty •Reservations • Operations Traveler A Leisure Low frequency Value: $ Traveler B Business High frequency Value: $$$ Leisure Content Offer Business Content Offer 18

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