Datto Growth and Market Expansion Strategy

Case Study: Mid Atlantic-based MSP ARR Evolution $300K $200K $100K $K 2010 2012 2014 First Continuity Purchase Land With Datto datto Standardize Across SMB Clients 2016 $300K ARR 2018 Platform Products Adopted ↓ First SaaS Protection Purchase First RMM Purchase First PSA Purchase ARR, or annual run-rate revenue, calculated as the monthly run-rate revenue for the last month of a period multiplied by 12; monthly run-rate revenue calculated by aggregating monthly subscription values during the final month of the reporting period from both long-term and month-to-month subscriptions Expand Across Datto Platform and Add Units 2020 30

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