Investor Presentaiton
Sb Suburbia
The value proposition for our apparel stores is fashion, with the best
value-price-quality equation for the whole family.
We opened 10 new stores throughout Mexico, offering Real life fashion to more
Mexican families, at 109 units located in 42 cities, that is, in 29 states of Mexico. In
addition to our presence in a greater number of communities, we have increased
the efficiency and productivity of our sales floors.
A decision was made this year to centralize the purchase of apparel for the
self-service formats, in Suburbia. Now our team of apparel specialists leverage
their negotiation skills with suppliers and at the same time achieve supply chain
efficiencies. This helps to reduce costs that can be transferred to customers of all
our formats, and consolidate our unique assortment and our Every Day Low Prices.
VALUE PROPOSITION:
fashion, value,
price & quality
Sb Suburbia
2013 Financial and
Social Responsibility Report
Customer Target
c.d
109 UNITS
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