Pursuing Profitable Growth

22 42 GROWING USER RETENTION OR ENGAGEMENT Historical Quarterly Cohort LTV Key Driver is new user features Key Risks include product development and user adoption Key Upsides include new content LTV (GPAEM basis) 500% 400% 300% 200% 100% 0% Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 09 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q1 2018 - Q2 2018 - Q2 2020 - Q3 2018 Q3 2020 Q4 2018 Q4 2020 -Q1 2019 -Q1 2021 Q2 2019 Q3 2019 - Q4 2019 Q1 2020 - Q2 2021 - Q3 2021 Q4 2021 Note: LTV calculated based on cumulative gross profit after engagement marketing. LTV shown on a per paying user basis. LTV performance is indexed to the first quarter that the cohorts are acquired. skillz

View entire presentation