Investor Presentaiton

BOOHOO GROUP PLC GROUP STRUCTURE AND BRANDS CONTINUED ANNUAL REPORT AND ACCOUNTS 2021 G / STRATEGIC REPORT PRETTYLITTLETHING PrettyLittleThing is a youthful trend leader in online women's fashion, offering a wide range of products at great prices, supported by an engaging global social media presence. The brand aims to help every girl feel like a celebrity with her clothes. NASTY GAL Rooted in LA, Nasty Gal is a bold and distinctive brand for fashion-forward, free-thinking young women, offering limited edition clothing and vintage pieces to a global audience. The brand's largest market so far has been in the USA, giving them a global reach with enormous potential for growth. MISSPAP MissPap is aimed at fashion- conscious young women who love fashion and want to create looks that are worth sharing with friends. KAREN MILLEN Karen Millen is known globally for creating beautifully crafted fashion for confident women who know their own style. Targeted at driven and career-minded women in their 30s and 40s, the brand offers high-quality clothes for that modern, polished and feminine look. COAST Coast believes that life is for living, fashion should be fun and dressing up is for every day. The brand produces versatile pieces that are easy to wear and are an effortless addition to a woman's own style. 12 13

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