Hsu Fu Chi Corporate Milestones
Nestlé is joining forces with Hsu Fu Chi
記
Strong in
Operations
⚫NCE & know-how
in manufacturing
• 5 efficient
factories with
380kt capacity
• Geographical
Route-to-
Market
•Merchandising
Impulse know-how
•Value-added packs
5,000 dedicated
sales people
Brands &
Marketing
•Nestlé brands
•Consumer
insights
•Brand portfolio
management
• Strong brands
奇欧比
.
• 3,500 Pick & Mix
counters
•Festive season
marketing
R&D Know-
how
•Nestlé Global
R&D Network
•Know-how in
Nutrition, Health
and Wellness
Caldilock
ADE WITH
RELL FREET
100%
• Local consumer
insights
• Traditional
徐
福
記
+
Nestle
Ⓡ
Winning
in the
Chinese tastes
New Reality
China
coverage
•
Product & pack
flexibility
Hsu Fu Chi - An outstanding business from which to build
7 | September 24th, 2012 |
Nestlé Investor Seminar, Dongguan
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