Investor Presentaiton
2 Food & Protein Segment - Brand Portfolio
Each brand holds its unique quality to capture each target segment
Segment
Brand
Description
Unique Selling Points
Product Range
Highlight Products
■ S-Pure: Raised without
antibiotics chicken, pork
& eggs from day one
"Raised without Antibiotics certified
Fresh Meat
by NSF"
◉
PREMIUM
S⭑Pure
■No Growth Promoter
Processed Meat
■Processed Food
S-Pure
ใช้ชีวิตที่เลือก
STANDARD
BETAGRO
ใส่ใจเพื่อชีวิตที่ดี
30
■No Beta Agonist
■Animal Welfare RAISED
WITHOUT
BQM
24/7
Antibiotics
DEFENSE
■Betagro: Farm-fresh
eggs, hygienic chicken &
pork, sausages, a variety
of processed foods as
well as RTC and RTE
items and soup
"Hygienic and Safety Quality
Standard"
International Standard
■Product Variety
■Animal Welfare
BQM
24/7
NAMENT
■Fresh Meat
■ Processed Meat
■Processed Food
ECONOMY
PREMIUM
พี.วัน
ITOHAM
BETAGRO
■Kra-tak: Fresh and
processed meat
products targeted at
economy segment
■B-Foods, B-One:
Processed meat
products targeted at
economy segment
Itoham (Joint Venture
Brand)
■Made from premium-
grade meat
"Safety Quality Product with
Affordable Price"
■ Attractive price points targeted at
economy segment
■ Premium grade meat
■JV with ITOHAM Japan
■Safety & Hygienic Standard
BOM
24/7
NARAGEMENT
Fresh Chicken
Meat
■ Processed Meat
■ Japanese
premium
sausages
BQM
24/7
BOLLED BOG
BETAGRO
S-Pure
S-Pure
บี-วัน
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ค่า
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PORK-View entire presentation