The Ambition Plan

While our WC team is stronger than ever it is also facing the toughest competition ever - mainly from international players Player rank estimate* H1 FY12/13 Comments 1 Coloplast 2 *URGO MEDICAL 3 4 5 6 7 8 smith&nephew MÖLNLYCKE HEALTH CARE ⑪ConvaTec A Brit Myers Squibb Company HARTMANN B BRAUN SHARING EXPERTISE Top-medical 9 3M Ostomy Care Urology & Continence Care Wound & Skin Care *advanced wound care (MWH) player positions - ➤No strong local competitors on the short term (1-2 years) ➤on the medium term (3-5 years) strong domestic competitors is expected based on Coloplast/Ipsos study - prescription rates Coloplast

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