Ooredoo Capital Markets Day
3G launch and OA's performance
Ooredoo Algeria was the first to commercially launch 3G services in the country on December 13th 2013,
but OA had already taken the lead through an aggressive data pre-emption strategy which started in August
2012 stretching to the limit the EDGE technology (2.5G)
MI1 Revenue Shares evolution
MBB2 Revenue Shares evolution
51%
49%
67%
62%
61%
61%
58%
77%
75%
81%
15%
19%
14%
37%
36%
46%
44%
37%
15%
16%
18%
19%
8%
11%
3%
-2%
1%
6%
-3%
6%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015
Est.
Est.
■ Djezzy
■Mobilis ■ Ooredoo
■ Djezzy ■ Mobilis ■ Ooredoo
Thanks to a very aggressive devices' subsidies strategy during 2014, OA has been able to speed up data
adoption, actually creating the data market, while capturing the majority of the data active subscribers as well
as the generated value. Outcome: OA still holds a 58% data revenue share after 5 quarters of commercial
operation which represent 17% of overall OA's revenues when before 3G that figure was 6%.
Notes: (1) MI="Mobile Internet"; (2) MBB="Mobile Broadband"
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Ooredoo Capital Markets Day
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25 May 2015
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