Investor Presentation
|||||BRINKS HOME
Brinks Home Strategy Changes Under New Management (cont'd)
New Management has led to clear improvements in core KPI's and the Company's financial strength
EOP
subscribers
& RMR
'Old Brinks' (1)
Management chased growth with escalated creation multiples resulting in poor
unit economics
Attrition elevated due to low liquidity and limited retention investment
RMR relatively consistent under previous and new Management, highlighting
the stability of the industry
'New Brinks'(2)
Focus on Profitable growth
■
Scaling customer additions through both Dealer and DTC channels
Used bulk strategy and AT&T leads to build a bridge as customer additions
scale
ARPU
■
Dealer ARPU higher than Direct to Consumer due to professional installation
and equipment subsidization
Direct to Consumer ARPU in mid $30's as prior management was focused on
DIY rather than professional installation. Without a holistic consumer financing
option customers purchase smaller equipment packages at lower ARPU's
Overpaying for dealer generated subscribers with creation multiples averaging
36x+ leading up to filing
Creation
multiples
DTC creation multiples elevated due to poor lead conversion
■
"
■
New contracted multiples incent higher dealer ARPU
Re-focused DTC package on professional installation (ARPU > $45 more
recently) and offering non-recourse, subsidized 0% financing which has
translated into materially higher average ticket prices (north of $900 in the most
recent month)
Substantial upside for ARPU and ticket size as consumer financing adoption
grows
Negotiated an up to 6x reduction to the largest dealer accounts comprising
~50% of the channel volume
Expected to reduce Dealer multiple for these accounts into the mid-32x's, to be
fully implemented by Q1'22 - Each 1x of creation multiple reduction results in
~100bps of IRR improvement
While DTC Channel is still scaling, Management's clear vision and improved
internal sales metrics expected to result in lower creation multiples for the
channel
Attrition
RMR and core unit attrition topped out at ~17-18% as prior Management lacked
discipline when acquiring accounts and didn't utilize technology effectively to
predict accounts at risk
Balance
sheet
Over levered the balance sheet with $1.8bn+ in debt by pursuing an aggressive
account acquisition strategy
Gross debt / Adj. EBITDA leverage of 6.3x and Total debt/ RMR of 43.5x at the
end of 2018
1: Q2 2019 unless noted otherwise
2: Q3 2021 unless noted otherwise
■
RMR and core unit attrition have both been reduced over 300bps to ~13-14%
under new Management team
-
A new account often has 15-20% IRR while an extended account has 40%+
IRR's so meaningful impact to the bottom line
More disciplined account acquisition strategy that has been focused on small
upfront payments, risk sharing and not overburdening the Company's balance sheet
Gross debt / Adj. EBITDA leverage of 4.5x and Total debt/ RMR of 26.1x at the
end of Q3'21
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