Kin SPAC Presentation Deck
High Lifetime Value and Fast Payback
Result in Attractive Unit Economics
Key Inputs
Premium & Fees¹: $1,634
Take Rate²: 29%
Retention Rate³: 90%
All-in CAC4: $500
Servicing Cost: 3.5%
1: Kin Interinsurance Network's 2021 YTD average new premium & surplus
contribution due in force as of May 2021. 2: Take rate represents Kin's 32%
commission and management fee revenue on carrier premium only (no surplus
contribution). 3: Retention rate is premium renewal rate net of cancellations and
rate increases; 90% is illustrative retention rate for purposes of LTV / CAC vs. actual
retention of 92%. 4: Includes marketing, operations, and data CAC. 5: Servicing cost
includes customer service & unallocated claims management (ULAE) expenses. 6:
Contribution profit is gross profit less servicing cost. Note: Premium & fees and
retention rate are for Kin Interinsurance Network. All other numbers are for Kin
Insurance, Inc. LTV / CAC ratios may vary by geography, and marketing costs are
expected to increase for new market launches, including LA.
kin.com | 18
$500
All-in CAC
1.6x
2yr GP / CAC
Year 2 GP
Year 1 GP
2-Year
Gross Profit
$4,434
Lifetime GP
Customer
Gross Profit
Lifetime
Servicing Cost
$486
Servicing
Cost
7.9x
LTV/CAC
$3,948
Lifetime CP6
Customer
Contribution
Profit
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