Investor Presentaiton
Cost
Differentiation
Technology
Linkages with
other firms
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青年汽车
YOUNG MAN
XCMG
CIMC中集
Internationalise to gain technology, but focus largely
on Chinese market
Internationalise to gain technology, develop
innovative capability, open channel to 'sophisticated'
European market.
佳 中国恒天集团有限公司
CHINA HI-TECH GROUP CORPORATION
Internationalise as part of diversification
Build
relationship
洗心 光明食品(集團)有限公司 FOSUN 复星
BRIGHT FOOD (GROUP) CO., LTD.
(brand,
marketing)
Chinese consumers more 'demanding'. Firms
internationalise to acquire established brands
principally for Chinese market
BYD
HUAWEI
Acquire, build own brand internationally. Move
beyond being 'Chinese' company
Price
Many Chinese companies compete here
Chinese market
Market focus
NORCO
HIKVISION
Internationalise to NL to sell essentially same
product as in China. Many SMEs do same
International marketView entire presentation