Global Beverage Trade and Company Overviews
SUPPLY CHAIN The New Zealand beverage industry has a relatively straight forward supply chain that
delivers to consumers worldwide
SIMPLIFIED MODEL OF NEW ZEALAND BEVERAGE SUPPLY CHAIN
Model; 2017
Domestic
Imported
beverages
Grocery
wholesale
Supermarkets &
market
other retail
Apple/pear growing
Soft drink
manufacturing
Other fruit
growing
(rem. A013)
Cider manufacturing
Liquor
wholesale¹
Hops/other
ingredients/
imports
Beer manufacturing
Distributor
wholesaler
Liquor specialists
Spirit manufacturing
Seafreight
Airfreight
Beverage/liquor
wholesale¹
(in-market)
Grape
growing
Wine making
Hospitality/
Foodservice
Supermarkets &
other retail
Hospitality/
Foodservice
International
markets
1. There may be one or more layers of wholesaling, depending on product or market; some wholesale functions may be captive inside retailers or foodservice operators; Source: Coriolis
CORIOLIS 10View entire presentation