Investor Presentaiton
Light Hair Oil Market in India
06-07
07-08
08-09
09-10
25,000
20,000
15,000 11764
10,000
5,000
15,603
12.9% CAGR
18,39019,908
22,406
Y-o-Y 33%
Y-o-Y 18%
Y-o-Y 8.3%
Y-O-Y 12.5%
Y-o-Y 19.5%
26,768
Y-o-Y 11.9%
35,000
30,000
Light Hair Oil - Volume
29,958
31,94930,969
24,192
Almond Drops Hair Oil Market - Volume
10-11
11-12
12-13
13-14
14-15
Y-o-Y 6.6%
Y-o-Y (-3.1%)
9M-0-9M 5%
(Rs. Cr.)
009
15-16 (9M)
335.
400
200
0
06-07
Y-o-Y 40%
Y-o-Y 29%
Y-o-Y 16.4
07-08
08-09
09-10
10-11
1,600
Light Hair Oil - Value
1,474 1,503
1,400
20.6% CAGR
1311
1,200
1,080
1,000
831
800
710
61080
1,197
Y-o-Y 17.1%
Y-o-Y 30%
1,000
18,07617,883
900
800
16,298
20,000
14,043
700
18,000
16,000
20.7%% CAGR
13,895
600
14,000
11,006
(In KLtr)
12,000
10,000
8,000
6,000 3978
4,000
,988
8,10
2,000
Y-o-Y
Y-o-Y 35%
Y-o-Y 17.
Y-o-Y 15.1%
Y-o-Y 26.2%
Y-o-Y 17.3%
0
06-07
07-08
60-80
09-10
10-11
11-12
12-13
13-14
14-15
15-16 (9M)
Y-0-Y 10.9%
Y-o-Y (-1.1%)
10M-0-10M 5.9%
(Rs. Cr.)
500
400
300
123
200
100
0
Source: New AC Nielsen Retail Audit Report, DEC 2015.
Almond Drops is the brand which is driving light hair oils and in turn the overall market
Y-o-Y 54.5%
Almond Drops Hair Oil Market - Value
28.2% CAGR
284
360
44
Y-o-Y 48.
Y-o-Y 26.
Y-o-Y 22.6%
Y-o-Y 34.8%
06-07
07-08
191
08-09
09-10
594
746
Y-o-Y 25.6%
Y-O-Y 17.3%
897
861
722
Y-o-Y 4.2%
9M-0-9M 9.1%
10-11
11-12
12-13
13-14
14-15
15-16 (9M)
11-12
12-13
13-14
Y-o-Y 21.4%
Y-o-Y 12.5%
Y-O-Y 1.9%
9M-0-9M 7.3%
14-15
15-16 (9M)
4View entire presentation