Investor Presentaiton

#1 Player in a Large, Fragmented Market with Attractive Fundamentals Detsky Mir RETAIL CHAIN Steadily Growing Children Population 2011-2021F Russian Children Population (under 12 y.o., m) CAGR 2017- 2021F: 0.5% 19,1 19,6 20,2 20,8 21,7 22,2 22,6 22,8 23,0 23,2 23,1 III Large and Growing Addressable Market 2011-2021F Russian Children's Goods Market (Nominal Prices, RUBbn) CAGR 2011-2017: 4.8% CAGR 2017-2021F: 1.0% 396 437 487 500 516 521 525 530 536 541 547 2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F 2021F 2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F 2021F Source: Ipsos Comcon report Source: Ipsos Comcon report With Proven Resilience in Downturn Times Compared to Many Other Retail Segments YoY, Nominal Growth in RUB terms (%) Destky Mir is The Largest Specialty Children Goods Retailer with Rapidly Growing Market Share Detsky Mir Market Shares in Russia (%) 7,4% (1,6%) (5,6%) (4,9%) (1,0%) (3,7%) (6,8%) (6,0%) (10,0%) (14,1%) Consumer Furniture Fashion Electronics 8,3% 3,0% 1,0% 3,7% 3,4% 2,5% DIY Real GDP Children's Nominal FMCG Goods GDP ■2014-2015 2015-2016 Source: Rosstat, Ipsos Comcon report 50% 44% 32% 24% 20% 17% 17% 14% 16% 13% 10% 7% 8% 6% 2011 2012 2013 2014 2015 2016 2017 ■Total Children's Retail Market Source: Company data, Ipsos Comcon report Specialized Children's Goods Sales Channel 11

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