Investor Presentaiton
Shopee Overview
Shopee is a leading e-commerce platform (C2C) in Southeast Asia. The company was launched as a subsidiary of Sea Ltd (NASDAQ:
SE) in 2015.
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Chris Feng (CEO) is ex-Zalora (Rocket Internet), and has staffed the firm with many ex-Zalora colleagues.
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He was originally hired to be part of Garena (gaming business). It was only after they saw the amount of peer-to-peer
selling taking place on their BeeTalk chat program, that Chris recognized the opportunity and ran with it.
Conversations with employees indicate he's smart, drives his team hard, and now living almost full-time in Indonesia.
Zalora was a specialized Fashion marketplace in the Southeast Asia, and has largely wound-down after Alibaba's purchase
of Lazada and Rocket Internet subsequently moved their focus to other regions.
Shopee should generate over $9BN GMV this year (growing ~120% y/y), equating to ~24% total e-commerce market share.
The top categories are Fashion (~33%), Health & Beauty (~15%), and Baby Products (~12%).
Indonesia and Taiwan comprise the majority of Shopee's GMV (~50% of GMV). The company also operates in Vietnam,
Thailand, Philippines, Malaysia, and Singapore.
Shopee GMV & Take-rates
2015-2021E
Shopee Avg Basket Size & Monthly Order Frequency
Estimates from Hayden Capital
$32,543
$ 18.72
$ 17.40
$ 17.66
$17.93
$ 18.19
$ 16.80
$ 15.61
$22,983
3.2%
$15,120
2.7%
2.2%
$9,164
1.5%
4.2x
3.7x
3.7x
3.8x
3.8x
3.9x
2.5x
$4,113
$1,150
$54
0.2%
2015
2016
2017
2018E
2015
2016
2017
2018E
2019E
2020E
2021E
Shopee
Take-Rates
Avg Basket Size
HAYDEN CAPITAL
Fred Liu, CFA | [email protected]
2019E
2020E
2021E
Monthly Order Frequency
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