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Investor Presentaiton

GROSS MARGIN HAS RE-BASELINED WELL ABOVE 2019 NON-GAAP GROSS MARGIN +567 BPS ROBUST FINANCIAL PERFORMANCE & PROFILE +255 +291 29.34%¹ FY19 +21 35.01%¹ FIXED COST LEVERAGE MERCHANDISE MARGIN SUPPLY CHAIN FY232 DRIVERS OF GROSS MARGIN RE-BASELINE: LEVERAGE OF FIXED COSTS MARKET OPPORTUNITY HOW WE WILL WIN ROBUST FINANCIAL PERFORMANCE & PROFILE 。 Significant leverage of fixed costs due to structurally higher sales base IMPROVED ECOMMERCE PROFITABILITY 。 Fewer and more targeted promotions, better leverage of fixed costs and strong athlete adoption of curbside pickup and BOPIS STRUCTURALLY HIGHER MERCHANDISE MARGIN • Highly Differentiated Product Assortment: Expansion of exclusive and differentiated products which are less susceptible to broader promotional pressures 。 More Granular Pricing Management: Enhanced data science capabilities and shifted to digital marketing and personalization from print media, resulting in optimized pricing and promotions Represents a non-GAAP financial measure. See the appendix for a reconciliation of this measure to the most directly comparable GAAP measure. 22023 was a 53-week year 。 Merchandise Mix Benefit: Exited the hunt business which had margins approximately 1,700 bps below the company average in 2019; Growing core vertical brands with margins 600 to 800 bps above national brands DICK'S SPORTING GOODS 23 29
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