Investor Presentaiton
GROSS MARGIN HAS RE-BASELINED
WELL ABOVE 2019
NON-GAAP GROSS MARGIN +567 BPS
ROBUST
FINANCIAL
PERFORMANCE
& PROFILE
+255
+291
29.34%¹
FY19
+21
35.01%¹
FIXED COST LEVERAGE
MERCHANDISE MARGIN
SUPPLY CHAIN
FY232
DRIVERS OF GROSS MARGIN RE-BASELINE:
LEVERAGE OF FIXED COSTS
MARKET
OPPORTUNITY
HOW WE
WILL WIN
ROBUST FINANCIAL
PERFORMANCE
& PROFILE
。 Significant leverage of fixed costs due
to structurally higher sales base
IMPROVED ECOMMERCE PROFITABILITY
。 Fewer and more targeted promotions,
better leverage of fixed costs and
strong athlete adoption of curbside
pickup and BOPIS
STRUCTURALLY HIGHER MERCHANDISE MARGIN
• Highly Differentiated Product
Assortment: Expansion of exclusive and
differentiated products which are less
susceptible to broader promotional pressures
。 More Granular Pricing Management:
Enhanced data science capabilities and
shifted to digital marketing and
personalization from print media, resulting
in optimized pricing and promotions
Represents a non-GAAP financial measure. See the appendix for a reconciliation of this measure to the most directly comparable GAAP measure.
22023 was a 53-week year
。 Merchandise Mix Benefit: Exited the
hunt business which had margins
approximately 1,700 bps below the
company average in 2019; Growing core
vertical brands with margins 600 to 800
bps above national brands
DICK'S SPORTING GOODS
23
29View entire presentation